International Vaping Exhibition
After 10 years, it’s time for Vapitaly to write an important new chapter in the history of vaping. To celebrate this landmark anniversary, Italy’s biggest e-cig trade fair is moving to a new home in Milan, and the upcoming edition of VapitalyPRO will be packed with new features and content designed with the future of the vaping sector in mind.
The dates to save are Sunday 17 and Monday 18 May, when the event will be held in Superstudio Maxi, in via Moncucco 35, one of the city’s most prestigious, modern venues, already renowned for hosting national and international events in the world of business, fashion and culture.
Vapitaly 2026 will be landing in Milan with a completely new look: an exclusively B2B format, designed to foster direct contact between operators, producers and distributors, offering a superb opportunity to discover trends, innovations and new market opportunities on the vaping scene.
“Our aim is for the event to continue to grow, without losing its identity and hallmark values”, explained Vapitaly president Mosè Giacomello. “Vapitaly is currently the leading Italian trade fair in the sector, and one of the most important at international level. We decided to move Vapitaly to Milan to give it a more international dimension and boost the potential for growth our event has gained over the years”.
Following on from the landmark editions in Verona and the interlude in Bologna, the move to Milan is a natural, strategic choice made with the growth of the event in mind. As well as the economic capital of Italy, the city is also an international hub that is easy for visitors to reach, and the driving force of a region with a high concentration of stakeholders and retailers in the sector.
In Milan, the home of VapitalyPRO 2026 will be Superstudio Maxi. “The new exhibition area”, Giacomello went on, “will be located in a facility that has played host to some of the most important national and international events in sport, culture and fashion. Our aim here is to create an event that’s more innovative than ever. For the first time, the format of the 2026 edition will be exclusively B2B, so business and professional relations will be key to the experience. We’re ready to present a new version of Vapitaly, able to look ahead while remaining faithful to our history”.
Companies interested in taking part can reserve their stand from the beginning of February, by contacting their Vapitaly commercial representative, or sending an e-mail to exhib@vapitaly.com.