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VapitalyPRO is also training find out more about all the Workshops

VapitalyPRO is also training find out more about all the Workshops

October 16 2019

VapitalyPRO is business, networking and above all training.

The number one exclusively B2B vaping event in Italy (9 and 10 November, at the new Rome Fairgrounds – EAST Entrance, on via A. G. Eiffel) renews the format welcomed by professionals in the world of vaping and offers four free training workshops.


What should you do when a smoker comes into your store? How can you strengthen customer loyalty? What is the best way to organize and manage your store and personnel?

These are the topics that will be discussed at VapitalyPRO: two training events each day, lasting two hours each, led by experts in the subject matter who discuss and examine the topics handled, allowing you to compare notes with concrete examples, and learn successful strategies.


For people who manage one or more stores, an online shop or a distribution business, many different skills and knowledge of different sectors are needed.

VapitalyPRO training provides you with effective answers and successful solutions.


To register at the VapitalyPRO website and request your free admission ticket click here.

During registration, you can also reserve your place at one or more workshops.

At the end of every training session, a certificate of attendance will be issued with your name on it.


Saturday, November 9th

Hours: 11 a.m. to 1 p.m.

A smoker comes into your store

in collaboration with LIAF - Italian Anti-Smoking League.

Reasons, advantages and elements of attraction for those who want to give up smoking cigarettes and switch to vaping.


The focus of the workshop is the approach to the new clients who enter your shop.

In particular, Professor Pasquale Caponnetto and Dr. Marilena Maglia (of CoEHAR – the International Center of Excellence for the Reduction of Damage from Smoking – based in Catania), thanks to their long experience, will focus their presentation on giving the vape shop owners the most important elements to respond to the doubts and perplexities of potential new consumers for their passage to the experience of vaping.


Saturday, November 9th

Hours: 3 p.m. to 5 p.m.

How to advertise the sector online and offline without making mistakes?

In collaboration with Sigmagazine, Taglianigruppoadv and Rdcom.

Best practices and new marketing tools to promote your store.


Stefano Caliciuri, director of Sigmagazine, will examine the most widespread advertising practices, pointing out critical aspects and possible errors from a legal standpoint as well as from that of effectiveness of the message, i.e. what you can and cannot say and the best way to say it.

After that, Elisa Tagliani of the Taglianigruppoadv agency, and the specialist of RDcom, Petra Bianchetti, will illustrate examples of effective advertising for vaping operators, pointing out the most innovative and effective channels for attracting and maintaining the customers’ loyalty.


Sunday, November 10th

Hours: 11 a.m. to 1 p.m.

Vaping stores: everything you need to know

Training event offered in collaboration with UNIEcig – the Italian E-cig Trade Association.

Instructions and practical suggestions for dealing with the bureaucracy and managing your business in the best way.


Managing a retail business is a complex activity.

Antonella Panuzzo, Francesca Torelli, Francesco Spena Barretta and the lawyer Andrea De Mauro Paternò Castello, thanks to their experience, will teach you how to untangle the bureaucratic and official red tape, how to manage your staff and what your responsibilities as an employer consist of.

Particular emphasis will be given to exploring the rights and duties of the proprietor and proving useful tips about after-sales concerns: the legal warranty on the products, fidelity cards and collections of points.


Sunday, November 10th

Hours: 3 p.m. to 5 p.m.

What to do when the Finance Police or the Anti-Adulteration and Health Unit come to your store?

In collaboration with Utopia Legal.


The legal team of the lawyers Alberto Gava and Nicola Capozzoli will teach you how to deal with the legal and practical aspects of an official inspection: what sorts of controls can be made by the Customs and Government Monopoly authorities and what kinds of sanctions can be applied if they find irregularities. Are criminal charges possible?

To these and other questions of a legal character, the experts of Utopia Legal will provide the answers.